2020年中国珠宝行业现状分析报告

jinnianlai，shouguojidashijiandeyingxiang，zuanshixingyeyechanshengleyixiezhendang，alrosazanbi“dijiazuanshikuang”，agaierkuangjiangzhengshiguanbi，caizuantouziqianjingchengxianleguanqushi，xiamianwei2020nianzhongguozhubaoxingyexianzhuangfenxibaogao。

Alrosa暂闭“低价矿”

yiselieguojizuanshizhouhuodongzhongalrosabiaoshi：“youyuzuanshixingyemianlinkucunchuxianbupinghengdezhuangkuang，yijiwaibushichangdetiaozhan，gongsijuedingdui50-60meiyuan/kela（yuanshi）dezuankuang“jinxingweihugongzuobingzantingkaicai。”

“ruguoshichangfusu，womenxuyaosandaowugeyuelaianpaizhongkaishiyi，danwomenrenweijinnianzhongkaizhijubingbumingzhi，shenzhi2021nianyeweibihuijiangqizhongkai。jiurangneixiezuanshizanliudongtu，dengdaibeikaiqideriziba。”

alrosazaiqunianshiyiyuejiuyijingtoulu，jinnianrengxuxiaoshouqunianjileidedaliangkucun，kaicailianghuibiqunianxiadiao11%，yuewei3430wankela。

congguanfanggongbudeshujulaikan，alrosayiyuefenyuanshixiaoshouetongbizengzhang40%。zialrosashougouleeluosijiagongchangkristallzhihou，chengpinzuanxiaoshouebiaoshengzhi1480wanmeiyuan（qunianyiyueshijinwei340wanmeiyuan）。jiashangciqiantidaodeyuanshixiaoshou，gaiyuezongxiaoshouewei4.05yimeiyuan，tongbishangsheng44%zhiduo，zhengtichengxianshangshengqushi。

阿盖尔矿将正式关闭

quniannianzhong，agaierkuangguanlicenggaosumeiti，“2020niandiwomenjiangtingzhiyunyingbingkaishixiufuzheizuokuangchang。” gaizuankuangcengyiduzhandaoquanqiuzuanshichanliangdejinyiban，jinnianlaichanliangyida1000wanzhi1500wankela，zhanquanqiuzuanshichanliangdegaogeweishubili。

agaierkuangkaicaichuyuesifenzhisandezuanshiyuanshiweizongse、zhiliangjiaochahuochicunjiaoxiaodepizuan，zheileizuanshijinnianlaibujushichangyoushi。tongshi，agaierkuangzuiyoumingdeshiqichuchandefenzuan，quanshijiedayue90%dehongsehefensezuanshilaizizheili。fenzuandejiageyeyinweigaixiaoxizaokaishiyoubianhua。

彩钻投资前景乐观

genjufcrf（shijiecaizuanyanjiujijinhui）deshujuxianshi：2019niandisijiduhuangzuandejiagechuxiandafuduxiahua（-5.4%）。shishishang，caizuanjiageyeshoudaoledimizuanshishichangdeyingxiang。danjufcrfyuce，caizuanjiageyinggaiduanqineihuiyousuohuisheng。

“2019niancaizuanjiagezhishuxiadie，xiadieyuanyinbaokuoshoudao'bai'zuanjiageliangweishuxiadiedeyingxiang。congcaizuanziyuandejiaodulaijiang，womenzhengchuzaiyigegaopinzhicaizuanyuanshixiquedeshiqi，yinciwomenduiweilaihaishibijiaoleguande。”

qunianquanniancaizuanjiagezhengtixiadiele1.4%，danzaiguoqudeshinianli，caizuanjiagezhishuzhengtiyijingshangshengle77%，qizhongfenzuandezhangfuzuigao，dadaole116%，lanzuanzhang81%，huangzuanzhang21%。

珠宝行业发展趋势

女性消费力上升

suizhejingjifazhandailaidexiaofeiguanniangaibian，zuanshigoumaidongjiyiconghunjiaxuqiubiandeduoyanghua。qizhongzizhugoumaichengweiyidaqushi。

jualrosa2018niandiaochabaogaoxianshi，zhongguorenjihualainianweizijigoumaizuanshi/zuanshidebilidadao86%。

erzai2017nianyijinggoumaizuanshide76%shoufangzhezhong，zhongguoshoufangzheweizijigoumaizuanshidebiligaoda73%。

zuanshixiaofeiyijingbudanyounanshibiaodaganqingzheiyigoumailiyou，ershiyuelaiyueduodezizhugoumai。judaibiersibaogaoxianshi，2019nianzhongguoyou26%dezuanshizhubaoyounvxingxiaofeizhegoumai，zheiyishujuyujijiangyimeinian12%desuduzengzhang。

qianxiyidaihezshidaizhubaoxiaofeilishangsheng

shijiehuangjinxiehuizai《2018nianzhongguozhubaoshichangxiaofeizhexingweibianhua》baogaozhongzhichu，feijinshipinyuelaiyueshoudaonianqingrenzhuipeng，18-25suidenianqingrenjinyou9%xuanzegoumaihuangjinshipin，xiangjiaoyunianzhangyidaidexiaofeizhe，nianqingyidaixiaofeizheqingxiangyuxuanzezuanshiheshechishipin。

kejianzhongguonianqingxiaofeizhedexiaofeishilihexiaofeiqianliburongxiaoqu，zuanshipinpaiyulingshoushangmenyexuyaogenju“qianxiyidai”ji“zshidai”dexiaofeipianhaozuochudiaozheng。