霉霉订婚带火复古钻戒！20分钟售空，美国钻戒市场热度藏不住了

qianduanshijian，taile・siweifute（meimei）guanxuandinghundexiaoxi，shunjianshuapingquanqiushejiaopingtai —— chuletianmideaiqinggushi，tashoushangneimeidinghunzuanjiegengshichenglejiaodian。zheimeicaiyong “old mine brilliant-cut”（laoshimingliangshiqiege）defuguzuanjie，bujinyichaobaiwanmeiyuandejiazhijingyanzhongren，gengzaimeiguobentupingtaishangyanle “rexiaoshenhua”：tongkuanshangxianjin 20 fenzhongjiubeiqianggouyikong，zuyijiandemeimeidechaoqiangdaihuoli，yecemianyinzhenglemeiguozuanjieshichangdehuoretaishi。

henduorenhaoqi：zuanjiezaiguowaizhendezheimehaomaima？congzuixindeshichangshujuhexiaofeiqushilaikan，daanshikendingde —— meiguozuanjieshichangbujinxiaoliangchixuzengzhang，xiaofeizheduizuanjiedepinzhi、shejixuqiuyezaibuduanshengji，reduyuanchaoyuqi。

一、市场数据亮眼：天然钻石婚戒销量、客单价双稳增

wulunshibentuxiehuibaogao，haishiguojizixunjigoudeshuju，douzaiyinzhengmeiguozuanjieshichangde “nishizengzhang” taishi，youqishidinghunzuanjiezheileihexinpinlei，biaoxianyouweituchu。

1. meiguobentuxiaoliang：dinghunzuanjietongbizengzhangchao 11%，zuanshichicunzaishengji

meiguozhubaoxingyexiehui 2025 nianchunjibaogaojichuleyizuguanjianshuju：meiguoshichangtianranzuanshizhubaoxiaoshoueyijidutongbizengzhang 7.3% ，erqizhongzuishouguanzhude “dinghunzuanjie” gengshiyinglaibaofa —— xiaoliangtongbitisheng 11.5%，zengsuyuanchaozhengtizhubaoshichang。

gengzhidezhuyideshi，xiaofeizheduizuanshidaxiaodexuqiuyezaishengji：2025 nianmeiguodinghunzuanjiedepingjundankezhongliang，cong 2023 niande 1.2 kelatishengzhi 1.35 kela。zheiyiweizhe，meiguoxiaofeizhezaixuanzedinghunzuanjieshi，bujinyuanyiwei “yishigan” maidan，gengzaizhuiqiugenggaopinzhidezuanshi，dakelazuanjiedejieshouduyuelaiyuegao。

2. quanqiukedanjiawending：tianranzuanshihunjiekangdiexingqiang

jibianzaiquanqiuxiaofeihuanjingbodongdebeijingxia，tianranzuanshihunjieyiranbaochizheqiangjingde “kangdiexing”。beienzixunzuixinshujuxianshi，quanqiutianranzuanshihunjiexiaoshouenishizengzhang 7% ，gengguanjiandeshi “kedanjia” biaoxianwending —— quanqiufanweinei，tianranzuanshihunjiedepingjunkedanjiashizhongweichizai 3500 meiyuanzuoyou，jimeiyouyinshichangbodongchuxiandafujiangjia，yemeiyouyinchengbenshangzhangdaozhixiaoliangxiahua，chengweizhubaoxingyezhong “wenzengzhang” dedaibiaopinlei。

二、消费需求旺盛：欧美婚戒普及率超 95%，品质与设计成核心诉求

meiguozuanjieshichangdehuore，bujintixianzaishujushang，gengyuanyuchengshuqiewangshengdexiaofeixuqiu —— zaioumeidengfadaguojia，“jiehunmaizuanjie” zaoyichengweizhuliugongshi，xiaofeizheduizuanjiedeyaoqiuyecong “you” zhuanxiang “you”。

1. pujilvjigao：jinjiuchengxinrenxuanzezuanjiezuoweidinghunxinwu

zaioumeiguojia，jiehunzuanjiedepujilvkancheng “tianhuabanjibie”：zhengtipujilvgaoda 95% yishang ，youqishimeiguo、yingguodengguojia，jihuchengweixinrendinghunde “biaopei”。duidangdixiaofeizheeryan，zuanjiebujinshizhubaoshipin，gengshiaiqingchengnuodexiangzheng，zheizhong “yishiganrenzhi” tuidongzhezuanjiexuqiuzhangqiwending。

2. xiaofeinenglituchu：meiyingshichangpingjunhuafeichao 4000 meiyuan

gaopujilvbeihou，shixiaofeizheqiangjingdezhifunengli。shujuxianshi，meiguoxiaofeizhegoumaidinghunzuanjiedepingjunhuafeiyue 5000 meiyuan ，yingguoshichangdepingjunhuafeiyezai 4000 meiyuanzuoyou —— zheigejineyuanchaoquanqiupingjunshuiping，yefanyingchuoumeixiaofeizheduizuanjiede “zhongshichengdu”：yuanyitourugengduoyusuan，xuanzepinzhigengyou、shejigengdutedekuanshi，birumeimeidaihuode “laoshimingliangshiqiege” fuguzuanjie，jiujingzhunjizhonglexiaofeizhedui “xiaozhongsheji + jingdianzhigan” dezhuiqiu。

3. xuqiushengji：cong “canshu” dao “tiyan”，yaoqiugengquanmian

rujindemeiguoxiaofeizhemaizuanjie，zaoyibumanzuyu “kan 4c canshu”，ershidui “pinzhi、sheji、fuwu” tichulegengquanmiandeyaoqiu：bujinyaozuanshipinzhidabiao，haizhuiqiudutedeqiegegongyi（rufuguqiege、yixingqiege）、gexinghuadejietuosheji；tongshi，duigoumaitiyanyeyougenggaoqidai，birudingzhifuwu、shouhoubaoyang、zhengshusuyuandeng，douchengweiyingxiangxiaofeijuecedezhongyaoyinsu。

meimeitongkuanzuanjie 20 fenzhongshoukong，kansishi “mingxingxiaoying” dailaideouranrexiao，shizeshimeiguozuanjieshichang “gaoxuqiu、gaozengzhang” debirantixian。congshujuzengzhangdaoxiaofeishengji，bunankanchu：zaioumeishichang，zuanjiezaoyichaoyue “shipin” deshuxing，chengweichengzaiqinggan、chuandiyishigandezhongyaozaiti。