2020年中国珠宝行业市场竞争格局与发展趋势分析

我国珠宝首饰行业竞争激烈

woguozhubaoshoushixingyemuqianchuyujiaokuaifazhanjinruxingyezhenghejieduan，shichangfenejibanzhangwozaizhuyaopinpaichangshangshouzhong，shichangjingzhengjilie。congjingzhengzheshulianglaikan，xianggangpinpai，guowaipinpaizaizhongguodalushichangquanmiankaihua，xianghujingzheng。

suizheguominxiaofeinenglidetisheng，xuqiuwangsheng，zhubaoshoushiqiyejiaoduo，bingbaochizengjiazhuangtai。zhenggexingyedeshichangjizhongdugao，daxingchangshangzhanjuzhuyaodeshichangfene。

baoshi(zuanshi、feicui、baoshideng)zuoweizhubaochanyedeyuancailiaodoushixiyouziyuan，shangyoudeziyuanyongyouzhehuozhelongduanzhejuyouhenqiangdehuayuquan，erqieruhuangjindengyingtonghuojiagegongkai，zhubaoshangbujuyoutanpannengli，shangyouyijianenglidi。

yinweizhubaoxiaofeidabufenshiqingganxiaofei，duiyujiagedemingandudi，suoyiyinweishichangxuqiuzhubaoshoushiqiyeduixiayoudeyijianengliyiban。qianzaijinruzheduizhubaoshoushixingyexianyoudeqiyeweixiejiaoruo，zhubaoshoushixingyedexiyinliyiban，tongshicunzaijiaogaodejinrubilei，xianyouqiyepingjieqishichangyoushiduiqianzaijinruzheyouyidingjiya。

congtidaipindeweixielaikan，zhubaoshoushixingyechanpinpinleijibenxiangtong，tongzhixingxiangduijiaogao，xiaopinpaixiaoqiyeshengcunkongjianyulaiyuxiao，jianghuibeitidaihuotaotai。zuizhong，guoneidezhubaoshoushishishaoshuguatoujingzhengdejieju。

国外品牌，港资品牌和内地珠宝品牌呈现三足鼎立格局

muqianwoguozhubaoshoushigao，zhong，dishichangcengcifenming，pinpaiyoushimingxian。gaoduanshichangzhuyaoyouyixieguojidapailongduan。zhongduanshichangjingzhengjilie，xianggangpinpaichuyulingxiandiwei，neidipinpaixianzaibuduankuozhangzengjiazijideshichangfene。diduanshichangzhuyaoyiwangluoxiaoshoudepinpaiweizhu。

guojizhubaopinpaizhong，kadiya(cartier)、difanni(tiffany&co)heshihualuoshiqi(swarovski)zaizhongguodalushichangzhongzhanyoudeshichangfenegaoyuqitaguojipinpai。qizhong，kadiya(cartier)deshichangzhanyoulvzuigao，2019nian，kadiyazhongguodalushichangzhanyoulvwei1%。difuniheshihualuoshiqichiping0.5%。

zaineidihegangzipinpaizhong，zaidalushichangzhoudafudeshichangzhanyoulvyizhilingxian，2014nianzhoudafudeshichangzhanyoulvbeilaofengxiangganchao;2015nian，zhoudafuzaicihuidaoxingyediyideweizhi，bingbaochidao2019nian。

珠宝品牌竞争焦点和趋势

weilaiwoguozhubaoshoushiqiyedejingzhenghuijujiaochanyelian，chanpinsheji，pinpaijiansheyijixiaoshouqudaojigefangmian。juyouwanzhengchanyeliandeqiyejiangzaixipaiguochengzhonghuodegengdadeshichangfene，erbuzhuzhongsheji、pinpaijianshefali、lingshouqudaoxiazhaideqiyejiangzaijingzhengzhongtaotai。

muqianjuyoujiyanfa、sheji、shengchan、xiaoshouyuyitidewanzhengchanyeliandeqiyejiaoshao。zhubaoshoushideyishusheji、gongyiyuelaiyuebeixiaofeizhekanzhong，chanpinshejinengliyijingchengweizhubaoqiyehuodeshichangfenedehexinjingzhengli。

pinpaidejiansheyeyuelaiyuezhongyao，xiaofeizheduipinzhiyaoqiudetigao，zhimingdugao、youpinpaixinyuqiyeshengchan、xiaoshoudezhubaochanpinyuelaiyueshoudaoqinglai，zaixiaofeishengjiqudongxingyezengzhangdexianjieduan，pinpaiyoushiduiyukuodakehuquntiheshichangyingxiangli，zengjiagukezhongchengduyouzhejuzuqingzhongdezuoyong。

congdianzishangwujieruzhubaoxiaoshouyilai，wangluozhubaoxiaoshoushangfazhanbufafeichangdekuai，zhuazhudianzishangwufazhanqijishigezhubaoshoushipinpaitishengzishenjingzhenglidejiaodianzhiyi。